SURTERRE PROPERTIES
Client type: Luxury Real Estate Brokerage
I was brought on for a short-term contract to rethink and update their content strategy. I was brought in to develop innovative, more human-centered content that felt fresh, real, and aligned with current digital trends.
Click on each post to view.
Market updates
Broker Preview
Trend with Staff
Trend + Collaboration with Agents
Perks of Brokerage
Meme with Agent
What I did:
• Conducted competitor analysis across Orange County brokerages to identify content gaps and opportunities
• Developed and defined Surterre’s content pillars to create a more strategic and consistent brand presence
• Introduced modern content concepts including market commentary, lifestyle-driven storytelling, trend integration, and agent-focused branding
• Collaborated directly with agents and staff to increase on-camera participation and elevate content quality
• Directed filming, prepared talking points, and coached agents to feel confident and natural on camera
• Created content at broker previews and in-office activations
• Built a structured content tracker to streamline planning, execution, and idea development
Notable growth:
• Increased accounts reached by 48%.
• Increased profile visits by 60%.