What I did:

I developed and executed social media strategies that aligned with the brand and business goals. I planned and managed monthly content calendars, created and reshared witty, relatable content that performed at the top, and produced short-form videos and branded graphics. I identified social trends and opportunities for brand participation, coordinated influencer collaborations and partnerships, and wrote engaging captions for every post. I actively engaged with followers through comments, DMs, and stories, initiated brand-relevant conversations, and assisted with creative direction, including photoshoots. I also compiled analytics reports to evaluate performance, collaborated with cross-functional teams to support campaigns, managed external freelancers, and coordinated with leadership on budgets for influencer initiatives.

Notable growth:

• Increased organic following by 2%

• Achieved an organic reach of 900K through reels in less than a year

• Generated 605k organic views through collaborations. in Q4